Building Better Money Habits, One Decision at a Time
We started calytriona because too many brilliant people were struggling with money management despite having the intelligence to succeed. Our story is one of turning financial confusion into clarity through practical, sustainable approaches.
How We Got Here
Every meaningful business starts with a problem that needs solving. Ours began when we realized that traditional financial advice wasn't working for real people living real lives.
The Lightbulb Moment
After watching too many friends make good money but still live paycheck to paycheck, we started questioning why budgeting apps and generic advice weren't helping. The issue wasn't knowledge — it was habits and mindset.
Testing Our Theory
We began working with a small group of volunteers, focusing on behavior change rather than just number crunching. The results surprised everyone — people started making better financial decisions without feeling restricted or overwhelmed.
Official Launch
After refining our approach and seeing consistent results, we formally launched calytriona. Our focus remained the same: helping people develop sustainable financial habits that actually stick.
Growing Impact
Today we work with individuals and families across Australia, continuing to prove that lasting financial change comes from understanding your relationship with money, not just managing spreadsheets.
What Drives Us Forward
We believe financial wellness isn't about perfection — it's about progress. These principles guide how we work with every client.
Real-World Solutions
We create strategies that work with your actual life, not some idealized version of it. Practical always wins over perfect.
Behavior First
Numbers matter, but understanding why you make financial decisions is what creates lasting change.
No Judgment Zone
Everyone has money mistakes in their past. We focus on moving forward, not dwelling on what went wrong.
Sustainable Progress
Quick fixes don't work with money habits. We build systems that grow stronger over time, not weaker.
Sarah Thorne
Principal Financial Coach & Co-Founder
Her Story
Sarah's journey into financial coaching started with her own money struggles. Despite earning a solid salary as a marketing manager, she found herself constantly stressed about finances. Traditional budgeting methods felt restrictive and unsustainable.
After discovering behavioral economics and working with her own financial mentor, Sarah experienced a complete shift in her relationship with money. This transformation inspired her to help others achieve the same breakthrough.
Her Approach
Sarah believes that lasting financial change happens when people understand their emotional relationship with money. She combines practical financial planning with psychological insights to create strategies that actually stick.
Ready to Change Your Financial Future?
Building better money habits takes time, but every journey starts with a single conversation. Let's talk about where you want to go.
What Happens Next?
We start with a straightforward conversation about your financial goals and current challenges. No sales pressure, no judgment — just an honest discussion about whether we're a good fit to work together.
If we decide to move forward, we'll create a personalized plan that works with your lifestyle, not against it.